If there’s one thing I’ve learned while doing graphic design for race teams in the short time that I’ve been doing it, it’s that time is a luxury. For every long period of time with no news, there are periods of time where we’re inundated with work. And for every car designed and used in a sponsorship proposal, about 90% of them are negative responses. Unfortunate though it is, of that 10% of positive responses, about 8% of them express  interest in sponsorship, but the company has no budget to do it. The remaining 2% of responses show major interest and, as a result, the company begins talks with the team about sponsorship.

Continue Reading “Reinventing the Wheels – Staying Sharp”

New NASCAR Title coming in Feburary 2011? Believe it!

According to Racing Simulation Blog VirtualR, a UK based developer named Eutechnyx is hard at work on a new NASCAR Licensed title set for release in Feburary 2011. The developer is best known for their racing games Ferrari and Supercar Challenge, and recently announced another online based project titled Auto Club Revolution last month.

The NASCAR title is expected to release in Feburary 2011 for the PlayStation 3… Continue Reading: New NASCAR Title coming in Feburary 2011? Believe it!

Reinventing The Wheels - Branching Out

If you have been following Herd Racing’s efforts lately, you’re probably aware of the major sponsorship initiative going on with SFI Marketing and their subsidiary companies EyeEarn.com and TripleClicks. It’s great news indeed, and though I don’t know all of the details personally about the extent of their sponsorship, it does include sponsorship for the entire team and will allow them to compete in not just the NASCAR Nationwide Series… Continue Reading: Reinventing The Wheels - Branching Out

Reinventing the Wheels - Running On E

I don’t know of anyone who gets involved in a sport like NASCAR because it pays good, or you travel a lot. I think everyone who works within it has got to be a little bit of a fan. Sure, we’re asked to put aside our loyalties when we work, but every Sunday during the season, I’m willing to bet nearly all of them put on their favorite driver’s hat… Continue Reading: Reinventing the Wheels - Running On E